This can be enough to overpower their reservations. It lets people know the timeframe they have to possibly win won’t be there forever. Putting an email countdown timer adds a degree of certainty. The thought of a giveaway raises questions. If you want to get people to take a chance on the contest, bring FOMO back into the equation. Those who have the opportunity to get something for nothing often feel the deal is too good to be true.Ĭombined with the worry that they’re statistically unlikely to win, many may pass on the offer. Contests are a little different.Ī contest is something that gives people a chance to win, often without requiring anything from them. But when you’re promoting a deal, you’re trying to get a customer to pay for something. They make contests more excitingīusinesses constantly offer discounts and specials. Though we’re talking about two different channels, the fact remains that animations are often more engaging than static images. In a test involving static versus animated Facebook ads, the latter were shown to be more effective. Every second they don’t act is a missed opportunity, so the realization of what they’re missing out on is much more apparent. People who may have otherwise passed on your offer may be swayed by the sight of time ticking slowly away. The same thing happens when you include an email countdown timer for a sale or deal. Time sensitivity helps people work harder on projects to make deadlines. The fear of missing out (FOMO) is a proven way to get people to act. Rather than just showing a static date, this approach creates a greater sense of urgency. In this email, the timer would be active and ticking down to show the amount of time remaining in an active sale. When you want readers to act, there’s no better way to convince them than by letting them know the opportunity won’t always be there. ![]() Here are five reasons you should consider this tool for your email marketing. It pays to know how to use email countdown timers and why they’re valuable. And, you can program it with the specific timeframe you want.īy combining the elements of animations and personalization, you get an active and engaging tool that’s very useful. It’s programmed to end at a set time, so it will be accurate no matter when your reader opens the email containing it.Ĭompanies like Liveclicker can provide you with countdown timers to integrate right into your content. ![]() What’s an email countdown timer and how does it work?Īn email countdown timer is a clock that counts down to zero. Timers can function in many ways, and they can be useful across a variety of industries. ![]() When you’re creating content for inboxes, an email countdown timer is one of the most creative tools you can use. When you’re in marketing, your job is about nudging people toward a desired action-which could be anything from getting them to respond to an email to having them make a purchase. Whatever it is, timers are a great tool for keeping people on track and getting them moving. It could be the will to use our remaining seconds or minutes most effectively-or simply the thought of how negative it is to waste time-that motivates us. We realize there’s only so much of it left. There’s something about the numerical authority of a ticking timer that makes us more efficient. Even if you’re relaxing, time is still passing. Working in the office? You’re on the clock. There’s almost no aspect of life that isn’t tied to time in some way.
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